#EtnoMarketing Author
AUTHOR
EtnoMarketing
ANTHROPOLOGIST
behavioral insights
MARKETEER
strategist
PUBLICIST
colective brands
🌎 Author of EtnoMarketing | Socio-Cultural Researcher & Strategist | Behavioral Insights for Innovation
Anthropologist and marketing strategist exploring how culture shapes consumption and identity.
Creator of the EtnoMarketing method, integrating ethnographic research with strategic design to build meaningful products, services, and experiences.
Developer of the DICP® framework to turn cultural insights into innovation.
🎯 Focus: Cultural-centered design, behavioral insights, consumer tribes, and strategic storytelling. 🧠 Academic, author, and speaker across LATAM, Europe, and Asia; advisor to global brands and public institutions.
- ORCID: http://orcid.org/0000-0003-2583-5664
- RRSS: https://linktr.ee/nicomarchay
EtnoMarketing
• Consumer Insights & Planning, Senior Manager
Identify key insights into consumer behavior.
ANPE Agro Ecological Producers Guild
• Marketing & Communication, Chief
Launch of colective brand - MISTURA gastronomic fair. Corporate purchasing management, state. Brand Manual..
ITN Trader - premium foods
• Marketing & Trade, coordinator
Channel Management. Market reports. Strategies.
EtnoMarketing
Theoretical and practical contribution to the social understanding and strategic management in an increasingly integrated world. Ethnology allows us to understand audience behavior.
Leer
Tribus de Consumo
Creating consumer communities. A methodological alternative for consumer self-segmentation for brands and agencies.
De Pe a Pa
This is NOT a new Marketing book. We return to the fundamental principles that have shaped its successful practice for 60 years, since Jerome McCarthy introduced the “4Ps.”
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Código Cultural
Consumption Anthropology enables a comprehensive understanding of consumption culture, viewed as a relevant social act.
Consumidor en la Estrategia
We believe that innovation solutions are within us. We propose ideas grounded in people’s everyday lives, culture, and society—in other words, reality.
Leer
tido común.
Mitos del Progreso
Explores, reflects on, and debates the main ideas surrounding progress and business culture in the Latin American context.
Leer
Antropología de Consumo
Study on youth and the influence of fashion consumption in shaping their identity and culture, seeking to understand the interrelationships between consumption and identity.
